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      What is Sortino?

      Sortino is my signature, a distinct creative identity that blends storytelling, visual artistry, and direction. With a background in filmmaking and content creation for global brands, my work is rooted in a multicultural perspective, capturing emotion, movement, and meaning in every frame. Sortino is more than a name; it’s a vision brought to life through intentional artistry and compelling narratives.


      Learn more                                                                                           
      ©2025

      My Shoes

       



      My Shoes 
      "Mule Lauch"

      A bold campaign introducing Mule, a stylish new take on the Mule Heels designed for stepping out. We crafted a social-first launch, blending creative storytelling with trend-driven TikTok content to showcase the collection’s vibrant colors and modern appeal.

      Director & DP:
      Marcello Sortino

      Assist & Camera:
      Daniel Junqueira 

      Stylist:
      Raquel Lionel 
      Jose Barbosa 

      Styling assistant:
      Namoda Live
      Model:
      Ana Julia Rios

      MUA:
      Rafaela Crepaldi

      Beauty Assistant:
      Jessica Santos

      Cenography:
      Larissa Dantas
      Marketing:
      Paty Machado
      Gabriela Bri Jordão
      Gabriela Bonomi

      Art Direction:
      Design Por Duas


      Production:
      Orizon Production
      Eduardo Demauro

      Wardrobe assistant:
      Flaviana
      Oliveira