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What is Sortino?
Sortino is my creative signature. It’s a mix of storytelling, visual language, and direction shaped by real experience working with global brands. With a background in filmmaking and content production, I approach each project with a balance of creativity and strategy. The goal is always to create work that resonates visually, emotionally, and in line with brand and platform needs.
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©2025
My Shoes
"Mule Launch"
A bold campaign introducing Mule, a stylish new take on the Mule Heels designed for stepping out. We crafted a social-first launch, blending creative storytelling with trend-driven TikTok content to showcase the collection’s vibrant colors and modern appeal.
Impact:
- Reels reached up to 29.4K views organically, with consistently high viewership (17K–26K average across key posts).
- Received hundreds of positive comments and reposts, including engagement from micro-influencers and stylists.
- Supported product conversion via tagged links and social media-driven product education.
- The campaign’s tone and structure helped strengthen My Shoes’ presence on TikTok and Instagram.