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2020-Current
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What is Sortino?
Sortino is my signature, a distinct creative identity that blends storytelling, visual artistry, and direction. With a background in filmmaking and content creation for global brands, my work is rooted in a multicultural perspective, capturing emotion, movement, and meaning in every frame. Sortino is more than a name; it’s a vision brought to life through intentional artistry and compelling narratives.
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©2025
My Shoes
"Mule Lauch"
A bold campaign introducing Mule, a stylish new take on the Mule Heels designed for stepping out. We crafted a social-first launch, blending creative storytelling with trend-driven TikTok content to showcase the collection’s vibrant colors and modern appeal.
Director & DP:
Marcello Sortino
Assist & Camera:
Daniel Junqueira
Stylist:
Raquel Lionel
Jose Barbosa
Styling assistant:
Namoda Live
Model:
Ana Julia Rios
MUA:
Rafaela Crepaldi
Beauty Assistant:
Jessica Santos
Cenography:
Larissa Dantas
Marketing:
Paty Machado
Gabriela Bri Jordão
Gabriela Bonomi
Art Direction:
Design Por Duas
Production:
Orizon Production
Eduardo Demauro
Wardrobe assistant:
Flaviana Oliveira