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Sortino

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      What is Sortino?

      Sortino is my signature, a distinct creative identity that blends storytelling, visual artistry, and direction. With a background in filmmaking and content creation for global brands, my work is rooted in a multicultural perspective, capturing emotion, movement, and meaning in every frame. Sortino is more than a name; it’s a vision brought to life through intentional artistry and compelling narratives.


      Learn more                                                                                           
      ©2025

      Fila Carbon

       





      Fila
      "Fila Carbon Teaser 21"

      A bold, high-energy campaign for the launch of Fila Carbon, a next-generation performance shoe featuring cutting-edge carbon plate technology. The teaser and campaign were designed to create anticipation and excitement, capturing the essence of speed, power, and innovation. 

      Director & DP:
      Marcello Sortino

      Creative Assist & Camera:
      Andre Pingo

      Casting:
      Thiago Vinhal 
      Luisa Baptista

      MUA:
      Edu Hyde

      Marketing:
      Bruna Lucinio
      Francine Steiner
      Barbara Crevantin 

      Production: W Born