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      What is Sortino?
      A storytelling-driven social media agency that transforms brands into living narratives.
      Blending strategy, filmmaking, and visual identity, Sortino crafts content that connects, emotionally, aesthetically, and with purpose. Born from real-world experience with global names, built for brands that want to stand out.


      Learn more                                                                                           
      ©2025

      Fila Marathon

       



      Fila 
      "Marathon"

      A dynamic social media campaign for the launch of Fila Carbon, a high-performance running shoe featuring next-generation carbon plate technology. This project brought together a select group of sport-focused influencers for a Fila-branded marathon experience that blended performance, storytelling, and community.

      From preparation to race day, I led the production of video content and digital assets tailored for social media—highlighting behind-the-scenes training, gear preparation, and athlete testimonials. The goal was to generate buzz, engage a niche sports audience, and create momentum across platforms.

      The campaign emphasized speed, innovation, and athlete empowerment, showcased through cinematic edits, influencer narratives, and strategic content rollouts.

      Deliverables included:

      – Teaser and product feature videos

      – Influencer testimonials and stories

      – Reels and cutdowns for Instagram, TikTok, and YouTube. 

      – Image selects for social posts and digital media