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2020-Current
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What is Sortino?
Sortino is my creative signature. It’s a mix of storytelling, visual language, and direction shaped by real experience working with global brands. With a background in filmmaking and content production, I approach each project with a balance of creativity and strategy. The goal is always to create work that resonates visually, emotionally, and in line with brand and platform needs.
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©2025Fila Marathon
Fila
"Marathon"
A dynamic social media campaign for the launch of Fila Carbon, a high-performance running shoe featuring next-generation carbon plate technology. This project brought together a select group of sport-focused influencers for a Fila-branded marathon experience that blended performance, storytelling, and community.
From preparation to race day, I led the production of video content and digital assets tailored for social media—highlighting behind-the-scenes training, gear preparation, and athlete testimonials. The goal was to generate buzz, engage a niche sports audience, and create momentum across platforms.
The campaign emphasized speed, innovation, and athlete empowerment, showcased through cinematic edits, influencer narratives, and strategic content rollouts.
Deliverables included:
– Teaser and product feature videos
– Influencer testimonials and stories
– Reels and cutdowns for Instagram, TikTok, and YouTube.
– Image selects for social posts and digital media