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2020-Current
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What is Sortino?
A storytelling-driven social media agency that transforms brands into living narratives.
Blending strategy, filmmaking, and visual identity, Sortino crafts content that connects, emotionally, aesthetically, and with purpose. Born from real-world experience with global names, built for brands that want to stand out.
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©2025Fila Marathon
Fila
"Marathon"
A dynamic social media campaign for the launch of Fila Carbon, a high-performance running shoe featuring next-generation carbon plate technology. This project brought together a select group of sport-focused influencers for a Fila-branded marathon experience that blended performance, storytelling, and community.
From preparation to race day, I led the production of video content and digital assets tailored for social media—highlighting behind-the-scenes training, gear preparation, and athlete testimonials. The goal was to generate buzz, engage a niche sports audience, and create momentum across platforms.
The campaign emphasized speed, innovation, and athlete empowerment, showcased through cinematic edits, influencer narratives, and strategic content rollouts.
Deliverables included:
– Teaser and product feature videos
– Influencer testimonials and stories
– Reels and cutdowns for Instagram, TikTok, and YouTube.
– Image selects for social posts and digital media