Start a Project ↗
Contact ↗
Featured Projects
2020-Current
Select Clients - 2018-Current
What is Sortino?
A storytelling-driven style that transforms brands into living narratives.
Blending strategy, filmmaking, and visual identity, Sortino crafts content that connects, emotionally, aesthetically, and with purpose. Born from real-world experience with global names, built for brands that want to stand out.
Learn more
©2025Canyon Grizl:ON
Canyon Bicycles
"Canyon Grizl:ON"
Objective
Launch a dynamic tech explainer and social-first campaign to showcase the versatility of the Grizl:ON e-bike, targeting urban explorers and gravel riders alike.
Concept
We followed pro rider Alec Briggs as he pushed the Grizl:ON beyond the city limits—merging technical insight with visual storytelling. From busy urban streets to remote gravel trails, the video highlighted the bike’s Bosch SX motor power, smooth transitions, and smart lighting system (Canyon x Lupine SightStays).
Execution
- Hero Film: A cinematic yet punchy tech explainer featuring Alec’s journey through multiple terrains.
- Platform Cutdowns: Optimized vertical and square edits for Instagram, TikTok, and YouTube Shorts.
- Key Features Highlighted:
- Bosch SX motor performance
- Urban-to-off-road transition fluidity
- Tone: Raw, authentic, fast-paced—leaning into Alec’s unique riding style and personality.
Deliverables
- 1x Hero Video (Tech + Lifestyle Blend)
- 2x Shortform Socials+ Adaptation
Impact
- YouTube: 87K+ views in 2 months on Canyon’s main channel
- Instagram Reel: 419K views and strong organic engagement
- Positive reception from both the tech cycling audience and lifestyle gravel community